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Showing posts with label publishing business. Show all posts
Showing posts with label publishing business. Show all posts

Sunday, 13 January 2013

The Number One Mistake New Writers Make

Posted on 10:31 by Unknown

Most complaints about authors by agents and editors as well as reviewers can be boiled down to the same offense. It's the major reason so many reviewers won't read self-published books by unknowns.

What is that mistake?

Rushing to publish too early.

Nobody wants to read a rough draft. Your story idea may be great, but wading through amateurish writing vs. reading professional work is the difference between grading a student paper and picking up your favorite author's book for a relaxing read.

Also—no matter how polished your writing—you're unlikely to get an agent or a readership unless you know something about the business of getting your work into the marketplace.

So if one of your New Year's resolutions is to get that NaNo book published, make sure you include the steps of writing a few more books and educating yourself about the business first.

Unprofessional gun-jumpers waste time for reviewers, readers, editors and agents. They can sabotage their careers by condemning themselves to the slushpile or no-sales hell—and risk branding themselves forever as mediocre writers. They can get themselves dismissed as ignorant whiners who can't take criticism and think writing a book is a magical get-rich-quick scheme.

How do I know this? Because I was a gun-jumper myself.

I totally relate to the huge pressure you've got to get this career on the road, NOW:

         You’ve got the external pressure:
  • From your mom, who thinks the fact you’ve written 80,000 words of anything is so noteworthy she’s already written up the press releases.
  • From your significant other, who wants to know when exactly his/her years of sharing you with that manuscript are going to start paying a few bills.
  • From your friends, who are getting kind of embarrassed for you, when you keep telling them you’re a writer but have nothing to show for it. You hear stuff like, "How long can it take to write a book anyway? My mom can type 55 words a minute!"
  • From your critique group, who are so tired of helping you revise that WIP …AGAIN, they’re screaming “Send it! Away! Immediately!”
  • From online indie publishing zealots who say "every minute you're not published, you're wasting money."

    And the internal pressure:
  • From your battered self-esteem: How many more years can you take those eye-rolls you get every time you tell somebody at a party you’re “pre-published,” and you’re only delivering pizzas until you make it as a writer?
  • From artistic insecurity: You won’t REALLY know you have talent unless you’re validated by having a published book, right?
  • From financial insecurity: It’s tough to pay off the loans for the MFA when the only paying writing gig you’ve had since you got the degree is updating the menu for your brother-in-law’s fish and chips place.
  • From your muse, who says: “This is pure brilliance. The world totally needs this book!”

We’ve heard them all. But I've finally learned the trick is learning to ignore them. We have to learn to listen instead for that small inner voice when it finally says:
  • “I’ve got a handful of polished books that will stand up to the snarkiest reviewer.”
  • “My ego is enough under control that I can refrain from responding to the most clueless review—and I’m willing to rewrite again for my editor or agent."
  • “I’m a professional. I know how the publishing industry works and I’m ready to turn out at least a book a year, promote it, and live my life on deadline.”
At the beginning of the e-publishing revolution, some of the biggest self-publishing gurus hammered us with all that stuff about how, "every day your book isn't published, you're losing money." I think the gurus intended to speak to traditionally-published mid-listers who had out-of-print backlists.

Unfortunately, it became a mantra for every beginning writer with a practice novel in their files. Whatever the reason for the advice, it's not wise to follow it any more.The "bubble" in which the random amateur's 99-cent self-pubbed ebook could make the big time has deflated.

These days, every time you edit, you're giving yourself a better chance at a long-term successful career. (Up to a point. Don't re-edit the same book for a decade—a mistake I made. Write new ones. You'll get better with each manuscript, I promise.)

I cringe when I read comments from beginners who consider themselves qualified to write a novel or memoir because they know how to write legal briefs or medical reports or academic papers. These are entirely different skills from writing narrative. Grammar skills are necessary for a novelist, of course, but they're not at the core of storytelling.

Learning to craft book-length narrative is a long, intense process. As I've written before, a writer needs to put in Malcolm Gladwell's "10,000 hours" in order to develop real proficiency.

We also need proficiency in the business we're trying to enter. These days, being an author means not only knowing how to write, but understanding the business of publishing.

I was reminded of this recently because my publisher wants to look at some of my older manuscripts. I dug out the many drafts of the book I'd worked on for way too many years. It wasn't quite as bad as I feared, although it's still not ready for editorial eyes. (An editor can only clean up something that's already there. We can't expect them to work miracles.)

I can now see my biggest problem was ambition that exceeded my skills. Most first novelists can't handle sweeping sagas that span fifty years like my magnum opus.

But to my embarrassment, I also found some truly awful query letters I sent out on that book. I'd been querying without having a clue about genre or where my book would fit in the marketplace. Or what kind of writer I was or wanted to be.

Now I'm grateful for all those rejection letters. Not only was my book not ready—I was not ready.

Recently I saw a comment thread on a writing forum started by a young writer who is now about at the stage in her writing that I was when I wrote those letters.

But she had already self-published her book—and just received her first review: a two-star. I read the review and the "peek inside" sample and saw the reviewer had actually been kind. He said he liked the premise but the author didn't seem to know what a novel was.

The heartbroken author wrote, "I don't know how there can be anything wrong: my sister liked it just fine." When advised to unpublish and hire an editor, she said she couldn't afford one.

I remember thinking like that.

But at the same time, I would never have thought of trying to get a job styling hair without getting trained as a beautician. Or working as a chef without a long apprenticeship. Or going on a professional golf tour if I couldn't afford golf lessons.

This is the hard truth: we have to become professionals before we enter the marketplace.

I hope this young author will take the kind advice other authors offered up. (One suggested she try CritiqueCircle.com—which I've heard great things about, too. It's not a substitute for an editor, but it's a start.)

If she doesn't, she could get a few more bad reviews, no sales, and decide to give up. But if she goes back and spends a little longer learning the basics, she might have a great writing career ahead of her.

There's something to be said for the old query system that made me slog away for years before I found a publisher.

Easy self-publishing doesn't mean the learning process has been shortened. Learning to write narrative takes way longer than most people realized.

Self-publishing guru Kristine Kathryn Rusch put this very nicely in a recent post.

 "Do you remember how much work you had to do to learn how to read a novel? It took you years to get to “big” books of more than 20 pages...It’s much easier to read a novel than it is to write one. Why do you think that writing a good one is possible on the very first try? If you want overnight success, this is not the profession for you. If you want a writing career, then learn it... It takes practice, practice, practice, learning, learning, learning, and patience, patience, patience.


And the wonderful Kristen Lamb also blogged about the subject this week. She points out that Malcolm Gladwell's 10,000 hours equal pretty much the length of time it takes to write three books. (That's how many I'd written before I got my first publisher.)

 " ...all you indie/self-pub authors who put your first book up for sale and you haven’t sold enough copies to buy tacos? Keep writing. 10,000 hours. 3 books. Traditional authors? Three books. Rare is the exception."

This post isn't meant to discourage anybody. It's meant to urge you to learn to be the best writer you can be—so you can have that career you've always dreamed of—not one unpolished book languishing in agents' slushpiles or the Kindleverse, unwanted and unloved. You owe it to your book to do it right.

What about you, scriveners? Did you try to start your career too soon, the way I did? What advice do you have for eager new writers who are anxious to dive into the marketplace. 

Blog News: I see that we've reached 1300 followers! I remember when I thought if I could just get 50 followers, I'd feel like a success. Everything is relative, isn't it? Welcome new followers!

Update: On 1/13/13, this blog got 1300 hits as well as reaching 1300 followers. Any idea what that means in numerology terms? Kind of awesome, anyway. 

Next month: we'll have a guest post from bestselling indie phenom Mark Edwards, who with his writing partner Louise Voss rocketed to self-pub stardom and landed a major deal with HarperCollins. Mr. Edwards attributes their success equally to a compelling story and a compelling book description. He's going to tell us how we can learn to write professional copy to sell our own books.

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Posted in 99 cent book bubble, critiquecircle.com, Editing, Kathryn Rusch, Kristen Lamb, Malcolm Gladwell, NaNoWriMo, publishing business, self-publishing | No comments

Sunday, 5 February 2012

How to Blog Part III: What Should You Blog About?

Posted on 10:15 by Unknown
When I teach blogging, the most frequent question I get is “What do I blog about?” (For info on what not to blog about, see Part II of this series: How Not to Blog )

A writer starting a blog right now faces two problems:

1)     There are already, like, a trillion writers out there lecturing the blogosphere about how to write vivid characters, prop up saggy middles and avoid adverbs. A lot of them probably know more than you.

2)     If you’re a writer with books to sell, you want to reach a general audience, not just other writers selling books.

So how can you be different? How do you create a blog that somebody will read—somebody besides your stalky ex-boyfriend and your mom?

The most important thing to remember with any kind of blog is you need to offer something. It should be fresh, informative, and/or entertaining.

How you approach your new blog is going to depend a whole lot on your stage in the publishing process and your immediate goals.

Stage #1: You’re a developing writer.

You’re working on your first or second novel, and maybe have a few stories in literary journals or a couple of contest wins. You want to be a published author sometime soon, but you’re not quite ready to focus on  writing as a career.

Your goal: LEARNING THE PUBLISHING BUSINESS AND NETWORKING.

You want to make friends in the writing community for career help and mutual support. You want to learn the best writing techniques, network with publishing professionals, and educate yourself about the business.

Stage #2: You’re ready for the marketplace.

You’re querying agents and ready to publish. You’ve got a couple of books polished and ready to go. You’ve been to writing conferences, taken classes, and maybe hired a freelance editor. Your writing is at a professional level.

Your goal: BUILDING PLATFORM

You want to get your name out there to the general public. When you query an agent or ask for a blurb or review, you want a Google search to bring up ten pages of listings about you.

Stage #3: You’re a published author

Your agent/marketing dept. says, “Get thee to the blogosphere!”

Or you realize the brilliantly blurbed oeuvre you’ve self-published is sitting there on Amazon with only two sales in three months (both to your spouse) because nobody has heard of it—or you.

Your goal: FINDING AND CONNECTING WITH READERS

If you’re in stage #1, it’s OK to blog about writing. (I know social media guru/Jedi Master Kristen Lamb says you shouldn’t do this but I think her caveat is aimed more at people at stage #2 and #3.)

I’m not talking about lecturing on craft as if you’re a pro when you’re not. But an equal-to-equal post about something interesting you’ve discovered about pantsing vs.outlining, writing the dreaded synopsis, or what agents are looking for this month is just fine when you’re reaching out to other writers.

Why do you want to reach other writers? Because writers help each other. (We’re kind of a nice bunch, in spite of our stereotyping as depressed substance abusers.) I know a number of authors who got their agents through a referral from a fellow blogger. I found both my publishers through blogging. I’m not sure I would have made it through the darkest rejection phases if it hadn’t been for the support of writer blogfriends.

When you have a writing blog, you get to participate in blog hops, flash fiction days, contests and all kinds of networking events that help you meet people who can be important in your future career.

But do make sure the blog has something interesting going for it—something that’s helpful. There are all sorts of ways you can help:

  • Author interviews
  • Profiles of small publishers or agents who are interested in your genre (take them from websites—you don’t have to bother the agents and editors)
  • Info on contests, giveaways and blog hops
  • Links to great articles and posts in your genre or field of interest.
  • Book reviews. If you write thoughtful, useful reviews, you’ll immediately become everybody’s best friend.
If you’re a stage #2 writer, you should heed Kristen’s advice. If you’re starting a blog right now with the goal of building platform, writing is definitely not the best choice of subject matter. You’ve got a trillion competitors and you’re limiting your audience.

So try something that’s related to your writing but has a unique slant. Here are a few suggestions:

  • Focus on your genre or subgenre (unless you’re still experimenting with different genres.) You can discuss movies, videogames, TV shows, even jewelry and costumes—as long as they relate to your niche. A great example is SciFi writer Alex J. Cavanaugh’s super-popular blog that specializes in all things SciFi.

  • Blog about your home town or state, especially if they’re the setting of your novels. Travel sites that link to local landmarks and Chamber of Commerce will help you make friends locally that can be a big help later on.

  • Choose a writing-related subject that has a broader audience. A brand new general-interest writing blog is The Wordmonger, where YA writer C.S Perryess gives a fun, in-depth study of the etymology of one word per week. I learn something with every post.

  • Offer links to important information. If you’re writing a memoir or fiction about certain health issues, promote organizations that help with those issues. Link to support groups and they might even link back.

  • Provide people with the benefit of your research. If you’re writing historical fiction about a certain time period—post the research on your blog. (This is doubly useful because it will help keep you from cramming it all into the novel at the expense of story.) Have to research guns for a thriller? Poisons for a cozy? Are you basing the story on a real case? There are people who would love to read about this stuff.

  • Appeal to another Internet community. If that historical novel is based on a real person or your own family history, you could target readers from the genealogy blogosphere and links to historical research sites. If your heroine loves to fish, sew, or collect stuff, connect with blogs for fly fisherpersons, quilters, or collectors of floaty pens.

  • Provide a forum for people in your target demographic. If you write for a particular group—single urban women, Boomers, stay-at-home moms, or the just-out-of-college dazed and confused—focus on aspects of life of special interest to them.

  • Offer recipes or how-tos. Have a character who’s an expert at something? Give readers the benefit of his expertise in the woodshop, garden or kitchen. Have some great recipes that relate to your character, time period, or region? Write about the food in your books, or food in fiction generally.

If you’ve reached Stage #3, you can be more eclectic. People will be coming to your blog because they want to get to know you and find out about your books—so focusing on one subject isn’t as important. The blog becomes a place to showcase who you are. Think if it as your own version of Oprah magazine: not a place to toot your own horn as much as share things of interest to you that will also be of value to your readers. So you can continue whatever you've been doing in Stage #2, plus add stuff about you and your books.

Yes, you can talk about your books. I think people are silly who say you shouldn’t use your blog for self-promotion. That’s why you’re in the blogosphere in the first place. It’s fine as long as you don’t use hard-sell tactics and you don’t project an attitude of “I’m an author and you’re not.”

Each type of blog can evolve into another as your goals change. 

A few tips for the new blogger:

  • Make a list of topics you might like to explore before you begin, so you have a running start. If you visit other blogs regularly (and you should) you may find yourself making long comments on some subject that gets your hackles up/juices flowing. That’s the stuff you should be putting in your own blog.

  • I STRONGLY advise against having more than one blog. It saps your energy and fragments your audience. (It also annoys the hell out of them: I hate hitting somebody’s profile and finding six blogs. Unless one is clearly marked “author” I don’t even try to wade through them: you’ve lost me.) Blogs have many pages. Use them.

  • Put your own name in the blog title! Yes, I'm saying it again: your name is your brand. And also, you’ll find it easier to transition from Stage #1 to #2 and #3. Subtitles are easy to change. Titles, not so much. “Susie Scrivener’s Blog” can go from “writing and ranting” to “Floaty Pen Collecting” if Susie decides to change the blog’s focus. But “Floaty Pen Central” can’t be changed to “Susie Scrivener’s Amazing Books” without a lot of confusion. And you want to keep the same blog. The longer a blog exists, the higher it ranks with the Google spiders. (Thanks Camille LeGuire for cluing me in on the importance of longevity in SEO.)

  • Write an inviting “About Me” page with clear contact information. I’m amazed at bloggers who don’t even post their names or contact information. The whole purpose of blogging is to let people know who you are and how to find you! (And don’t just post your resume. Be informal and friendly.)

  • Don’t succumb to pressure to blog more than three times a week. Posting once a week on a regularly scheduled day is better than posting often but erratically. Allow yourself time to write your books. Remember you’re in this for the long haul. Quality over quantity. Slow blogging works. 

  • Be friendly. The way to build an audience, no matter where you are in your writing career, is to be likable and helpful. You don’t have to be chirpy. Just don’t project a phony or selfish tone. Kristen Lamb has a great post this week on how to be liked in the blogosphere. 

More blog advice in my blogpost How To Blog: A Beginner’s Guide for Authors.

What about you, scriveners? Do you have a blog? Does it suit your stage of writing? Are you going to be able to give up those six semi-neglected blogs and concentrate on one great one? What advice would you give a new blogger? 

VALENTINE BLOG HOP:  Here's our Valentine blog hop page: All you have to do is send your email address to annerallen dot allen at gmail dot com, or leave it in the comments here, and you'll be entered to win two books from Ruth and me, as well as a $75 gift certificate or a diamond necklace AND you'll be eligible for the drawing next June for a signed, first edition of Catherine Ryan Hyde's iconic novel, Pay it Forward. For more info, click the pink box in the sidebar.

INDIE CHICKS: This week's inspirational story is from Dani Amore. She tells us why it's important to write what you love to read. Read it over on our Indie Chicks Page.

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Posted in Alex J. Cavanaugh, building platform, C. S. Perryess, Camille LeGuire, Dani Amore, how not to blog, how to blog, Kristen Lamb, publishing business, slow blogging, What to blog about, Wordmonger | No comments
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