Social Media Secrets Book Marketers Don't Tell You—Part I: How to Avoid Twitter-Fritter and Facebook-Fail

First: many thanks to Indies Unlimited, which named this blog to its 10 Blogs and Websites Every Indie Should Know. If you're an indie, or thinking of going indie (self-publishing or small-press), do follow them for great tips and news from a very savvy team of writers.

Most writers these days know a good book isn't enough to get you successfully published. Any agent, editor, or book reviewer is going to Google you first—often before they'll even read to the end of your query. Certainly before they request a partial or a book to review.

What comes up on that Google search can make the difference between getting an agent, publisher and reviews—or languishing in obscurity.

Yes, of course it's possible to become a successful author without an online presence, the same way it's possible to get hired for a corporate job if you write your resume on parchment and send it by carrier pigeon.

But your chances are a whole lot better if you conform to established standards.

A couple of months ago, I wrote about how authors spend too much time doing meaningless busy work trying to "build platform." 

But I didn't say authors can ignore social media entirely. Social media is our most important tool for getting our books discovered.

Being on social media takes you out of the confines of your own backyard and puts you into the global marketplace. It makes the difference between hawking your book on a local street corner and getting it in front of millions of readers all over the world.

Thing is: we need to learn to use this tool effectively.

Unfortunately, a lot of marketers don't seem to know how to do that, so they bully authors into wasting a huge amount of time playing meaningless number games.

Understandably, some authors are getting annoyed. Last week, much-lauded literary author Benjamin Anastas quit Twitter and vented in an eloquent blogpost. It got a lot of cyberink and sparked some interesting pieces by Jane Friedman and Porter Anderson.

Mr. Anastas voiced his many quarrels with Twitter, most of which boiled down to: Twitter is no good for selling books, and therefore a waste of time.

Thing is, he's right on the first point, but not on the second.

To me, it sounded like somebody saying he was going to get rid of his phone because it's not good for selling aluminum siding to strangers who are just sitting down to dinner.

Mr. Anastas is a smart man, so I suspect the problem is he was never told what Twitter is really for. (Maybe because his marketing department doesn't know either.)

So...ta-da!

Here is the big secret about Twitter: 

It is not a direct marketing tool. It is a method of communication.

Kinda like a phone. Here's some stuff Twitter IS good for:

1) Quick communications with a large number of people. 

Example: When I was in despair trying to get this blog's Feedburner email program to work last week, I Tweeted asking for help. Within minutes, I had several suggestions, plus a step-by-step guide for converting to a free Mail Chimp email service. (Thanks, Molly Greene!)  I hope I've done it right. Do tell me if you've subscribed and you're still not getting your email notices, or if it's missing from your rss feed.

2) Getting up-to-the minute news from anywhere on the globe.

Example: When there was a tornado in Tuscaloosa, and I wanted to know if my Tuscaloosa friends were OK, I went to #TuscaloosaTornado and found hundreds of real-time Tweets telling what neighborhoods had been hit.

3) Giving your friends a shout-out (and occasionally yourself.)

Example: When I saw that a friend who's a newly minted agent had been mentioned in Publishers Lunch, I Tweeted it, with a @ message to her. It was the first she'd heard of it, so it was a two-bird stone. I informed her of the good news and at the same time let a lot of people know about her new agency.

And yes, you can toot your own horn occasionally. You can certainly Tweet "my book was just nominated for a RITA" or "I got a rave review from Big Al."

But only do this a few times. Imagine you're phoning your friends with the good news, not cold-calling everybody in the phone book.

However, the most important Tweets might be for a friend's triumph. This week, a Tweep posted a link with an @ message congratulating us on our Indies Unlimited kudos. I thought—"what a nice thing for her to add a special Tweet to me. Who is she, again?" I visited her blog, was intrigued, and bought one of her books.

Yeah. That's how it works.

4) Connecting with people. 

Example: Somebody asks a question on this blog. I take some time with the answer and want to let the commenter know there's an answer waiting. If her name leads to a Twitter profile, I tweet her a heads-up. Yes, I could send an email or DM, but a Tweet lets other people who might be interested know the post is there, too. I might add a hashtag like #blogging if that's what it's about.

That way we've made one connection on the blog and another through Twitter. That means we'll take more notice of each other the next time we meet online.

5) Sharing information and talking about it.

This can be anything from Tweeting a tsunami warning for your patch of coastline to links to your own newest blogpost or an article about the new Veronica Mars movie (especially if your tweeps are mystery lovers.)

Example: A few days ago I Tweeted a link to an article about the copy of J.K. Rowling's pseudonymous book that sold for $6000+ and added I thought this thing was getting silly. A few people Tweeted back their responses, including Tweep AJ Sykes who said "Agreed. Or maybe it's ugh-greed."

Clever and funny. And I remember him saying some wise things in a comment on Jane Friedman's blog last week. So now he's on my radar as a clever, funny guy. I see he writes steampunk. Not my genre of choice right now, but I ever make the steampunk plunge I know where to go first.

See how that works?

• Notice I did not say anything about telling strangers what you had for lunch. 
• Or hammering them with "buy my book" messages. 
• Or Tweeting endless snippets of text from your opus. (I know marketers love that, but it's so overdone it's all just noise to most of us.) 

Yes, you can tweet that a great book is free or on sale. And that book can be yours, but don't do it more than three times a day. In between other stuff.

And you can Tweet other people's books, too—but only if you genuinely think your followers will like it. Tweeting books you haven't read may seem to be "friendly" to your fellow authors, but it's not friendly to your Tweeps. And it can backfire if it's not a book you'd recommend to a real life friend. Somebody who writes violent thrillers has no business asking a writer of children's books or cozies for a Tweet. It's OK to say no.

Especially since simply Tweeting book titles at strangers does not sell a lot of books anyway. That's what Benjamin Anastas was right about.

But exchanging information can make connections. It's those connections that will get you known so that somebody might want to buy your books some day.

But you don't have to spend a lot of time on those connections. Mr. Anastas complained of Twitter being a time suck—and it certainly can be. But only if you let it.

And that's another way Twitter is like your phone. A phone can't dominate your life if you don't turn it on. Don't dump the phone, just don't pick up if you don't want to talk.

And those marketers who say you should be adding 20 random Tweeps a day so you can amass half a million followers?

That's like saying you should buy a phone with the numbers of 500,000 strangers programmed into it.

If they don't want to talk to you—what exactly is the point?

For more on Twitter—especially for newbies—see my post on Twitter for Shy Persons.

And for some info on how some clever people are making Twitter more useful for book marketing, check out Julie Valerie's review of BookVibe.  It's a new program that analyzes Twitter streams for book discovery. It sounds as if there still are some bugs in it, but it may mean that Twitter will be a better place for direct marketing in the future than it is now.

Now for some Facebook secrets…

I'm not going to pretend to be an expert on Facebook. I'm kind of a Facebook hater. But that's partly because it's taken me so long to learn to use it. For at least a year I didn't post anything but links to my blog, bits of publishing news, and announcements of my book launches (Yeah, I launched 7 in a year, plus 3 anthologies. I guess I didn't have much else to talk about.)

But this year I started posting literary cartoons, inspirational stuff about books, and a few jokes. All of a sudden, I started having fun conversations on FB.

And this week I saw a great post from Kristen Lamb that gave me an a-ha moment.

It solidified all the stuff I've been learning by trial and error for the past six months. (Lots of error.)

1) Don't just "friend" people.

BE a friend. Connect with people in a non-phony way. NOT writer to fan. Person to person.

2) A personal "friend" page is more valuable than a "like" page.

You can stop humiliating yourself begging for "likes." They mean absolutely nothing if people don't make return visits. And why do you want that Christian picture book writer to like your BDSM erotica page, anyway? It will do nothing for you and will signal Facebook to send some very unwelcome advertising her way.

People would rather be your friend than worship at your feet. Don't expect people to "like" you if you don't do anything likeable.

3) Nonstop bragging isn't especially likeable. 

How weird is it that I have to say that? But I do. That's because marketers tell us to advertise 24/7. When what we should be doing is joking around and getting to know people.

4) LOLCats, Oprah-quotes, and funny stuff from George Takei will sell more books in the long run than all those "book launch party" pages, pleas for tweets, or those links to Publisher's Lunch. (Yes, I'm seriously guilty of that last one.)

As Kristen said in her post: "People can’t connect emotionally to yet another DBW article about how Barnes and Noble’s stock is tanking. They CAN however connect to kittens, Sharknado, tales of missing socks, superheroes, kid stories, pet stories, Mayhem and Grumpy Cat."

5) Facebook author pages don't get much traffic because you can't use them to interact with people. They just sit there saying "worship me." All most of us do is post news about our books. Which snoozifies pretty much everybody if it's non-stop.

Here's Kristen again. "There are writers who seriously believe that Facebook is out to get them because their fan pages are being hidden. NO. It’s just that, in the Digital Age, there is a steep price for being boring."

I wish I'd read Kristen's post three years ago when I started on Facebook. I've wasted a lot of time being boring. Here's another quote:

"Engage us, talk to us, stop selling to us and guess what? We will like coming to your page. And we will have fun and "Like" stuff, comment and SHARE your content." It's worth reading her whole post.

6) The most important Facebook pages aren't your personal pages or your author page. (Or those endless promotional "event" pages.)

They are your friends' pages.

If you visit your friends' pages and make them feel like equals rather than minions, and encourage them through their triumphs and crises, the way you'd like them do do for you, they will reciprocate.

And they might even be interested in reading your next book.

Yeah. That's how social media works. It's, um, social. And as with all social interactions, the best rule is always the Golden one.

In August, I'm going to post Part 2. I'll be talking about how blogging revived my career, and I'll divulge the #1 blogging secret no blogging guru will tell you. 

So what about you, scriveners? Have you been feeling the way Benjamin Anastas does about Twitter? What do you think you could teach marketers about social media? Any tips to add about Twitter and Facebook?

THIS WEEK'S BOOK DEAL 

Sale extended! 99 cents for three hilarious mysteries. Thanks everybody, for keeping it in the top 50 in comic fiction on Amazon for five weeks!

Available on Amazon US, NOOK, and Amazon UK

"The Best Revenge, Ghost Writers in the Sky and Sherwood Limited are hysterical. Anne Allen will keep you laughing throughout, but in the meantime she dabbles her fingers in some topics worth some serious thought: sexism, weightism, lechery, murder, duplicity, homelessness & poverty to name a few. If you love to laugh, you'll like these three books. If you love to think, ponder AND laugh, be ready to fall in love"... C.S. Perryess

OPPORTUNITY ALERTS

1) The Alice Munro Short Fiction Contest. Entry fee $25 adult, $10 Teen. $2000 (Canadian) in prizes. 5000 words or less, unpubished work. More info at Alice Munro Festival Short Story Competition Deadline August 1.

2) Quirk Books "Looking for Love" contest. They offer a $10,000 prize for the best quirky love story of 50,000 words or more. Visit the Quirk Books website to download the entry form or for further information. Quirk Books was founded in 2002 and publishes around 25 books each year. Their bestselling titles include Pride and Prejudice and Zombies and Miss Peregrine’s Home for Peculiar Children. Entries close October 1.

3)  The Huffington Post's Huffpo50 is now publishing short fiction!   The rules: You must be 50 or older to enter. Writers can submit only one story per year, and all pieces must be 5,000 words or less. Send your original submissions, as well as your contact details, to 50fiction@huffingtonpost.com.

4) COMPOSE Literary Journal. Submissions are open for their Fall 2013 issue.  This prestigious journal was founded by Suzannah Windsor, of Write it Sideways, and she's put together an amazing editorial staff. They are looking for art and photography as well as poems, literary short fiction, novel excerpts and essays. Must not be previously published (that includes anything that has appeared on your blog.)

We love your comments! If you can't get through Blogger's hoop-jumping, send me an email at annerallen dot allen at gmail dot com and I'll post it personally.

Read More

7 Ways Authors Waste Time "Building Platform" on Social Media

Authors are getting hammered with more and more demands on our time. We get escalating pressure to blog more! tweet more!! send more newsletters!!! churn out 12 books a year!!!! And don't query unless your Klout rating is as high as Justin Beiber's !!!!!

It's making us all feel as if what we do is never enough, as Nathan Bransford lamented last week.

"It never feels like there are enough hours in the day, or days in the weeks, or weeks in the months, or months in the year. Time slips away, and with it a chance to accomplish something or edge closer to your dream. Social media only adds to the pressure. 

People are completing novels and making New York Times bestseller lists and curing cancer while juggling on a unicycle and it all looks so effortless and who needs sleep anyway??"

I’ve addressed the problem myself in my post Why Are We Running as Fast As We Can to Stay in the Same Place? 

Porter Anderson of Writing on the Ether responded to Nathan with a post of his own, where he said,

“Remember the early XM Radio slogan? ‘Everything. All The Time.’ Are we really going to be able to sustain this?”

No. We aren’t.

We are creative human beings, not machines, and creativity is subject to departure without notice, leaving depression and anxiety in its wake. In succumbing to the pressure, we are abusing ourselves—risking physical and mental illness. Plus we’re increasing the pressure on all our colleagues by appearing to be that magic “unicyclist” Nathan talks about.

Thing is: A lot of the pressure comes from misinformation  and old news.

The online world reinvents itself at least every two years, and the creaky old publishing business has a hard time keeping up. They’ve jumped on the social media party train, but unfortunately, they sometimes jump on the caboose instead of the engine.

A lot of the things publicists and marketers are asking authors to do are time-wasters that have been overused, are no longer relevant, or have no impact on sales.

If you’re in a master/slave relationship with an agent or publisher, you may be forced to do this stuff.  But you can be excused for slipping a link to this post into your next email.

And if you’re an indie, you can ignore it all and do what actually works. (And please, stop trying to manipulate your fellow authors into doing this stuff for you.)

Right now what works is having lots of sales and freebies and—if you can afford it—advertising them on vetted newsletters like Bookbub. E-Reader News Daily or EBookBargainsUK. But next week it will probably be something different. This business is changing by the nanosecond.

The only thing that can be counted on to enhance your visibility as a writer is to interact with readers in a real, honest, and generous way on the social media platform of your choice, as Hugh Howey has showed us. He said he focused on the readers he already had instead of trolling the universe for more. When you create the kind of goodwill and loyal fan base he has, word of mouth spreads news of your books. That way you get those "1000 true fans" instead of amassing pointless lists of numbers.

Here’s stuff that doesn’t work, wastes time, and could lead to serious burnout:

1) Racking up 1000s of Twitter followers  

The only followers that matter are the ones who read your books and blogposts and interact with you. Any others are meaningless.

I’m amazed at all the spam I get offering to sell me followers. A "follower" whose identity has been obtained by fraud and sold is not going to be a willing customer.

Buying thousands of Twitter followers and calling it a “platform” is like renting a lot of empty safety deposit boxes and saying you’re rich.

And paying somebody to send out a stream of tweets saying "buy my book" to a bunch of strangers is pointless, too. I don't know anybody who has ever bought a book because they were ordered to in a tweet by a stranger.

An author with fifty engaged fans on Twitter is going to be far more effective than one with a thousand detached strangers, all of whom are purchased and/or are other authors racking up follower numbers, too.

Another thing that publicists and marketers love that will not gain you any readers: automating Tweets, especially auto-responds that say “buy my book, minion!” and asking your Tweeps to do your marketing for you. Auto-responses to a follow usually get an auto-unfollow, and publicists who insist you put one on your Twitter account are clueless.

2) Madly promoting your "Like" page on Facebook

People actually pay for ads on Facebook and give prizes to readers in order to get more "likes" for an author page. But a post on an author “like” page will only get a dozen or so views now—unless you pay extra fees—and you’re not allowed to interact on other pages or groups unless you have a personal page as well. This means a "like" page is far less important than it used to be.

It's probably a good idea to have an author "like" page so you have a Facebook presence—like having an ad in the Yellow Pages—but the number of "likes" has no impact on book sales. (Ditto Amazon author page "likes".)

A personal Facebook page is much more useful, but if you sign up for a personal page, you open a whole new worm-can. You're at the mercy of malevolent fellow authors who mark your blog links as “spam” in order to get you put into FB jail and block people from visiting your blog. There are no humans at FB to contact to report this kind of abuse. Believe me. I have sent at least two complaining emails a week to dozens of addresses. I have never had a response, and they still block this blog as spam.

At the same time, Facebook encourages real spammers, scammers and gamers who try to trick you into giving the personal information of all your friends so they can sell it to marketers.

And as far as privacy goes—you might as well live in a picture window like an Amsterdam hooker. (NSA, eat your heart out: Facebook has been invading our privacy for years in ways governments can only dream about.)

For me, Facebook is only useful to network with other writers in the various FB writing groups and to announce freebie and sale days on pages like Free Kindle and Nook Deals , 99 Cent Kindle Deals. (There are hundreds of these. It’s kind of a crapshoot which ones will work.)

Requiring an author to have a certain number of Facebook likes/friends is even more pointless than the Twitter-follower thing, since you have to pay to have any of these people see your posts.

NOTE: These days I think a writer can do much better finding readers on a smaller social network like RedRoom, SheWrites, or myWANA—sites where both readers and writers congregate and you can engage with people. (Goodreads can be good too, but they have a bully problem, and I find it incredibly hard to navigate.)

Even simply commenting regularly on blogs like this one can help form community and get your name out there. If I see a new book by somebody who's commented on my blog, or Kristen's or Nathan's—yeah, you bet I'm going to check it out. Much more than if I get a notice of a book launch from one of my 600 "friends" on Facebook.

3) Amassing a huge list of email addresses for a newsletter

I’ve resisted the pressure to start up a newsletter. I do send a private email to a few selected friends to announce new blogposts, but that’s it. That’s because I hate newsletters. They’re mostly rehashed content from blogs or websites and chest-beating self-praise.

A lot of spam-blocker programers seem to feel the same way, because most spam-blockers will block anything sent to more than ten addresses.

So I was so glad to run across a post from marketing guru Jon Morrow last week called "Why You Shouldn't Create a Newsletter."

“Newsletters are so 2005” is the way he put it. He says blogs are much more effective, and it’s annoying overkill to have both.

He says, “publishing [used to be] a one-way street. You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. End of story.With social media though, communication now flows both ways. 

Yes, we still publish information, but now our readers respond back to us, leaving comments, sharing with their friends, and linking to us from their own blogs and websites. It’s a complete game changer. 

Rather than publishing an article you like and hoping your readers enjoy it, now you know what they think within a matter of minutes. You can also compare the response to different articles to see what your readers enjoy most.” 

He also points out that blogposts can be tweeted and shared with thousands, instead of forwarded to one person (if you’re lucky.)

In other words: newsletters are old news.

And as for sending them out to everybody who has ever commented on your blog or emailed you: just don’t. No matter how much your marketing department hammers you to do it. Not only is it likely to end up in a spam folder, but mass-marketing to people who are not your fans only annoys them.

Establish an enticing blog and enable email subscriptions to blog updates. It's more interactive and up-to-date than a newsletter and accomplishes the same goal.

4) Participating in expensive, grueling blog tours

I’m not against blog tours. My sales spike when I visit other blogs. And a professional blog tour organizer can be hugely valuable in helping you target blogs where your potential readers congregate.

But those big, month-long “blog tours” are usually too expensive to be cost-effective and often create an unpleasant experience for authors and bloggers alike.

Part of the problem is that the publicist or marketer who sends you on the “tour” is making money, and the tour host is making money—but the bloggers you visit aren’t making a dime. These are the people who are doing the actual work of reading, reviewing and interviewing. It can make for an unbalanced relationship that can cause bad feelings on both sides.

I know for a fact that many blog tour organizers do not do their homework, because they’re always writing asking me to review books.

Um, see any book reviews around here?

Ebooks do not have to be marketed like pbooks with a big splashy launch and a “tour”. You can build readership slowly, since e-retailers have infinite shelf space and your book won’t be returned if it doesn’t make huge sales in its first month.

That means the blog-till-you-drop $2000 blog tour is idiotic.

Instead, you can guest blog once or twice a month throughout the year. And instead of paying somebody to find the bloggers—who may be burned out by the time you show up—network with book bloggers in your genre yourself. Read their reviews and interviews and comment on them. Devoting a few minutes a day to “blog touring” instead of an intense, soul-crushing month will bring you better rewards.

Or visit five or six blogs at the time of your launch instead of fifty. A blog tour service that’s very affordable and allows for small tours is Black, White, and Read Tours, which was formed by three book bloggers who only charge a small amount for their time and have respectful relationships with the bloggers you’ll visit.

5) Blogging every day

If you’re a regular reader of this blog, you know how I feel about frantic, frequent blog-posting. I’m an advocate of Slow Blogging. You can read about the Slow Blog Manifesto here.

Advice to blog every day comes from the Jurassic days of the Weblog, when there were maybe 10,000 of them, not uncountable billions. Your readers can’t keep up. Bloggers who blog every day are likely to 1) Blather-blog, because they run out of things to say 2) Burn themselves out. 3) Have no time to write new books 4) Annoy readers with too many notifications of new posts.

I’m so grateful to bloggers who only have one or two great posts a month. I can enjoy their work instead of tearing through it or feeling guilty I'm skipping it.

A blog is the best place to establish a Web presence, build platform and interact with readers, but you can do that with weekly or bi-weekly posts.

Remember readers have lives. And chances are very good they don’t revolve around you.

6) Blog hopping

Blog Hops are big in the indie author community and can be fun. They're a good way for newbies to meet and network with other writers and get some blog followers when you're starting out.

But when you're a working, publishing author, a blog hop can be a huge time suck that offers little reward. They generally don't reach readers—just other authors, who are not your best audience.

"Hops" often involve a big prize like an iPad to be given in some contest that involves Tweeting frantically and making lots of comments on dozens of blogs. Everybody contributes a chunk of cash and some blocked author with nothing to do but Tweet and comment for a week gets an iPad.

Nice for the blocked author. Pointless for everybody else.

On the other hand, getting together with fellow authors in your genre to do a joint sale or promotion can be very successful, as I found out teaming up with other members of the "Official Chick Lit Group" on Facebook. We all posted an ad for the promo on our blogs, but didn't have to hop around to every blog or write timewasting posts and identical, inane comments. A much better use of everybody's time.

7) Worrying about your Klout, PeerIndex or other social media rating

Social media ranking systems like Klout and PeerIndex show one thing: how much time you spend on the Internet instead of writing books. If you're dealing with marketers who are in love with numbers for their own sake, I hereby bestow a rank of 10 million ARA points on each of you.

When somebody puts you down for not having a Klout rating over 80, just roll your eyes and say "Klout is so over. I have 10 million ARA points." Then get out the smelling salts. Big, meaningless numbers make these people swoon.

***

The best way to sell books is to write more books. Good ones. There may be authors who can actually churn out twelve good books a year, but I sure can’t. None of my favorite authors can either. A good book is thoughtful and reflects life experience.

If you’re chained to your computer, mindlessly Tweeting, blogging about your writer's block, and posting LOL Cat pictures to Facebook, you're not experiencing life, so you're not going to have much to write about.

Yes, we all have to be on social media. An author needs to have a Web presence, be Googleable, and offer fans a way to interact. But we need to be smart about it—and never forget our main job is to write those books.

What about you, scriveners? Do you feel pressured to waste time in frantic busy-work? What do you find sells books right now? Can you recommend a smaller social network where writers and readers can get to know each other? 

THIS WEEK'S BOOK DEAL

My publisher has made the Camilla box set ridiculously cheap for beach season. 

99 cents for three hilarious mysteries!

Available on Amazon US, NOOK, and Amazon UK

"The Best Revenge, Ghost Writers in the Sky and Sherwood Limited are hysterical. Anne Allen will keep you laughing throughout, but in the meantime she dabbles her fingers in some topics worth some serious thought: sexism, weightism, lechery, murder, duplicity, homelessness & poverty to name a few. If you love to laugh, you'll like these three books. If you love to think, ponder AND laugh, be ready to fall in love"... C.S. Perryess

And if you want to read more of my deathless prose, I'll be visiting Alex J. Cavanaugh's blog on Monday, June 17, to talk about what inspired my latest Camilla mystery, No Place Like Home.

OPPORTUNITY ALERTS

1) Quirk Books "Looking for Love" contest.  They offer a $10,000 prize for the best quirky love story of 50,000 words or more. Visit the Quirk Books website to download the entry form or for further information. Quirk Books was founded in 2002 and publishes around 25 books each year. Their bestselling titles include Pride and Prejudice and Zombies and Miss Peregrine’s Home for Peculiar Children. Entries close October 1, 2013

2) The Lyttoniad contest for the WORST first sentence of a novel. This classic Bulwer-Lytton "Dark and Stormy Night" contest makes news every year. Each entry must consist of a single sentence but you may submit as many entries as you wish. E-mail entries should be sent to Scott Rice at srice@pacbell.net in the body of the message, Ariel 12 font. One e-mail may contain multiple entries. Entries will be judged by categories, from “general” to detective, western, science fiction, romance, and so on. There will be overall winners as well as category winners. No prizes that I know of, but lots of admiration from your fellow writers.  Deadline is June 30th.

3) The Hidden River Arts Playwright Award: $1000 prize Eligible: Any previously unpublished and unproduced full-length play. (And yes, full-length musical plays are also accepted!) The full script should be submitted, along with a synopsis and character breakdown. Any scripts submitted without the synopsis and breakdown will be disqualified. Musical submissions should include either a sound file, sent to hiddenriverarts@gmail.com, or a CD mailed to Hidden River Arts, P.O. Box 63927, Philadelphia, PA 19147. The music should be clearly marked and identified so that we can attach it to the appropriate submission. $17 entry fee. See website above for details (takes forever to load, sorry.) Deadline June 30th. 

4)  The Huffington Post's Huffpo50 is now publishing short fiction!   The rules: You must be 50 or older to enter. Writers can submit only one story per year, and all pieces must be 5,000 words or less. Send your original submissions, as well as your contact details, to 50fiction@huffingtonpost.com.

5) FREE book advertising to British readers from EbookBargainsUK (This really works. I used them for No Place Like Home after my freebie run, and my bounce was three times higher in the UK than the US because of the ad.)

DEADLINE EXTENDED! Lots of authors and publishers have had huge successes with their FREE or SALE books by advertising on BookBub, ENT, KND, POI, etc. But none of those target the UK, and their links go to US sites Brits can't use. But now there’s a newsletter for UK readers only. It links to all the big UK retailers like Apple UK, Waterstones and Foyles as well as Amazon UK. They don’t sell books direct or get paid for clickthroughs, so they don't have any restrictions on how many free books they can spotlight like BookBub and the others. So it's THE place to tell Brits about your book when it goes free or on sale in the UK. Since Brits have the highest number of readers per capita of any country in the world, this looks like a great idea to me: Plus: the site will be offering FREE book ads until June 30th, on a first come, first served basis. Remember this is for books you have on sale or free. 

And if you're in the UK, do sign up for their newsletter. It brings links to free and bargain ebooks—at the UK bookstore of your choice—in your inbox every morning. You can subscribe here.

We love your comments! If you can't get through Blogger's hoop-jumping, send me an email at annerallen dot allen at gmail dot com and I'll post it manually.

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Social Media Overload: How Do Authors Reach READERS? Advice from Bestselling Romance Author Roni Loren

First: We have Contest Winners!

Thanks to everyone who entered our contest last week for free copies of How to be a Writer in the E-Age...and Keep Your E-Sanity! which I co-authored with Catherine Ryan Hyde. We assigned everybody a number (two numbers if you entered on both blogs) and put them into the random number sequence generator at random.org. (Timestamp: 2012-12-16 05:05:33 UTC)

The winners of the ebooks are: E.S. Ivy, Clare London, and Cheri
And the winners of the pbooks are: Stella Notte, Linda Gray, and Jlmbewe

Please contact Catherine at ryanhyde@cryanhyde.com with your address to receive your prize.

Today we have a visit from one of my favorite online author-friends. I knew her even before her name was Roni Loren :-) Roni is an awesome blogger who always has something innovative and thoughtful to say at her blog for the Fearless Romantic. She's become a bestselling author for Berkley Heat through her smart use of social media, so this is market-tested advice. My experience with Twitter and Facebook mirrors hers. I much prefer Twitter, but the readers seem to be on Facebook.

Social Media Overload: How Do You Reach READERS?

Guest Post by Roni Loren

If there is one question that all writers would love to have a definitive answer to, it’d be: How do I reach my current readers and attract new readers?

For many of us, the most practical place is online. We don’t have the funds to fly around the country for book signings or to pay for shiny ad campaigns in magazines or on TV, so we go to our computers.

But, of course, the choices are overwhelming. Facebook? Twitter? Blogs? Blog about writing? Blog about...other stuff that readers will like (and what the heck IS that other stuff)?

First, let’s tackle the biggie: blogs. I’ve had a blog going on four years now. I started out as a writing focused blog. That was before I had an agent or was published, so it seemed the obvious track to take. Over time, I’ve morphed into a more flexible blog. Sometimes I blog about writing, sometimes it’s about what I’m reading, and other times it’s just general life topics.

And the reason I made that gradual change was because I went from a blogger who writes to a published author who blogs. The focus changed. Of course, you can have a niche writing blog, and there are many authors like Anne and Janice Hardy who do a fantastic job at providing that to the writer community. However, I chose to go a slightly different route because (a) I get tired of writing about writing at times and (b) I wanted to provide my readers with something fun to if they happened to stop by.

So what should YOU do? Well, that is up to you and what you feel you can maintain and enjoy. If you do decide to stay focused on a more craft/industry type blog, then maybe make sure your website has “sticky” extras that readers can dig through if they stop by. (See my post Author Websites: Layering Yours With Sticky Extras for ideas.) I have photos of my heroes, pictures of The Ranch (the secretive, illicit resort my series centers around), and a music playlist for the books and characters. I also keep a list of what I’ve read that anyone can look through. Those are things readers enjoy. (And my web stats speak to that. The Ranch page gets a surprising amount of hits.)

So try to look at your site through the eyes of a reader stopping by for the first time. What are you offering them?

All right, now on to the two other biggies out there…

Facebook or Twitter? It's a question that people seem to have definite feelings on. Most people prefer one strongly and see the other as a pain. In the past, I've made it no secret that I'm a Twitter girl. I like the fast pace and the simple interface. I like that I can follow a bunch of people and get a little nibble of everything. And frankly, I use it as my blog reader now since I never seem to have time to keep up with my Google Reader.

However, over the last few months or so, I decided to put more effort into my Facebook presence. Many established authors swear by Facebook for connecting with readers, and I know that people are way more likely to be on Facebook than Twitter.

So I begin to put focus on FB and not just by copying tweets over there. FB and Twitter are inherently different in the kinds of updates that "fit." I also made the point of keeping FB more reader-focused than writer-focused. Twitter is filled with my fellow writers who don't mind hearing about word counts or craft-related things. But FB seemed to be getting more pure readers, so I didn't want to bore them with the technical side of writing.

And you know what?

When I did a poll recently, the difference in "crowd" became noticeable.

I posted a question on both Twitter and Facebook asking what I should put on a stamp I'm going to use when I send out signed bookplates. One option was my tagline "For the Fearless Romantic" and the other was "Greetings from The Ranch."

So the results were very telling. Almost every one of my Twitter followers said the Fearless Romantic one. Then on Facebook, every vote was for The Ranch. It was amazing how divided it was.

And then I realized the difference. My writer friends were going for the one that spoke more to "author brand". We've been trained to think that way, to have that marketing hook. But my READERS who are already fans of the books were thrilled at the thought of having "Greetings from The Ranch." One line is meant to "sell" the books to new people. The other serves to entertain people who love the series already.
So, it was an easy decision. Anyone who is asking me for a bookplate is already a fan. Therefore, this needs to be for them. It's not about selling someone new on the book. If this were for promo material at a conference or something, the fearless romantic line would be the better fit. So it was a lesson in knowing who your audience is for something.

BUT, back to the point, this also showed me the clear distinction. Twitter is where my writer friends hang out. Facebook is where more readers are. (At least from my own anecdotal evidence and what I've heard from other authors.)

So which one should you do?

Short answer: Both

Longer answer: If you don't have time for both, do which one you enjoy the most because that's the one you'll probably thrive at.

But here are some things to consider and make a good case for cultivating both...

Why Is Facebook Important?

■ It's the most likely place fans will look for you besides your website.

■ Not everyone is a social media addict (like we writers are). Your every day person may not read blogs regularly, have a google plus profile, a Twitter account, or a Goodreads account. But even the most social media averse person probably has a Facebook page. My grandparents have one, my parents have one, my high school teachers have them. I'm hard pressed to think of someone I know who DOESN'T have one.

■ It allows you longer updates because not everything can be said in 140 characters.

■ It gives you the chance to put up exclusive content and sneak peeks to give your readers something extra for following you and reading your books.

■ You only have to post an update one or two times a day. So there is more opportunity for interaction about one topic.

■ It's easy for people to share you with their friends.

■ And yes, I’m aware that the recent changes with the “promote” button make updates harder for all your followers to see. However, if you post interesting things that get good interaction, the algorithm spreads the message to more people.

Why Is Twitter Is Important?

■ There is an incredible writer community on there. Writing is a solitary business. Hanging out on Twitter is like the office water cooler. You can go there for gossip, encouragement, or just to vent to each other.

■ Some readers do prefer Twitter and that will continue to grow.

■ It is a wealth of blog link love. Like I said, it acts as my blog reader these days.

■ It's more casual than FB in my opinion. Since you can update throughout the day, each update doesn't have to be super profound. : )

■ It's easy to share things via Twitter.

■ It doesn't have all the restrictions like FB. And your followers see your updates--you don't have to pay extra to "promote".

■ You don't get a crap ton of emails anytime someone comments on something.

■ It's less of a commitment for someone to follow you on Twitter. Most people won't "Like" a FB page unless they are a fan already. But many people will follow you on Twitter just to check you out and see what you have to say. So it's easier to introduce yourself and your books to new people.

Each obviously has benefits and drawbacks. But I think if you can manage both, you're going to find you have a more well-rounded online presence. You want to make it as easy as possible for people to find you and connect with you.

So, if you aren't already there and want to hang out with me, you can find me on Twitter AND Facebook. ;)

And a quick note and PSA on Pinterest and Tumblr because I know someone will inevitably bring one of them up in the comments. If you follow me, you know that earlier this year I was sued for using a photo on my blog that I didn’t have the copyright to. Therefore, Pinterest and Tumblr scare the crap out of me because I know now the rules, and you are not protected. Anytime you post something that you don’t have clear permission from the copyright holder to post, you can be sued for copyright infringement. So use it at your own risk. All I post now are book covers, movie posters, and creative commons licensed pics. *end PSA* : )

So what do you think? Do you have a preference on your social media presence? To those of you on both Twitter and Facebook, do you find a difference in the "crowd"? As a reader, do you seek out authors on any particular social network? Do you read blogs?

Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. Though she’ll forever be a New Orleans girl at heart, she now lives in Dallas with her husband and son. If she’s not working on her latest sexy story, you can find her reading, watching reality television, or indulging in her unhealthy addiction to rockstars, er, rock concerts. Yeah, that's it. She is the National Bestselling Author of The Loving on the Edge series from Berkley Heat. Website: www.roniloren.com

NEWS: Anne is visiting Louise Wise's Wise Words this week with some tips on fixing some of those pesky problems in your WIP that your critique group can't help you with.

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Social Media vs. a New York Times Book Review Cover: Which Sells More Books?

Yesterday Catherine Ryan Hyde and I spoke with a wonderful bunch of eager authors at the Digital Authors Seminar in San Luis Obispo. They were full of lots of great questions, some of which I’ll address here on the blog in coming weeks.

We talked about the two events that have caused a seismic shift in the publishing business in the last four years: the introduction of the e-reader and the rise of social media as a marketing tool.

Amazon, Facebook and Twitter: love ’em or hate ’em, they have turned the creaky old publishing industry on its ear.

The way books are marketed has been revolutionized as much as their delivery system.

As publishing insider Alan Rinzler said, on his blog last summer: “That $50K space ad in the New York Times? Forget it. It’s only for the author’s mother.”

Last week an article in Publishers Weekly backed up that statement with some hard evidence. They showed that even a favorable review on the cover of the NYT Book Review—one of the most coveted pieces of real estate in the publishing industry (and the object of most authors' most cherished fantasies) doesn’t do much to bump a book’s sales these days.

Most books they studied did double sales for a short time, usually not more than a week or two, and one quadrupled sales—but most didn’t show more than a modest influence.

And when I say modest, I mean just that. Arlie Russell Hochschild’s The Outsourced Self: Intimate Life in Market Times featured on the May 27^th cover, had sold 52 copies the week before. With the NYT cover bump, it sold 134. That’s right: scoring a review on the cover of the NYT Book Review netted a sales increase of 82 actual books.

So let’s compare that with the e-age way of marketing: using social media and free book giveaways on places like Smashwords and Amazon’s KDP Select.

Catherine Ryan Hyde recently self-published her novels When I Found You and Don’t Let Me Go and put them into KDP Select.

For the uninitiated: KDP Select is a program on Amazon that allows members to borrow the book free and any customer to download the book free during 5 days in every 90-day period. (Authors are paid for downloads by members, but not for the general-public freebie days.)

Why do authors want to give their ebooks away free? Because it’s the best possible advertising (as long as you have a great product) and it costs nothing. Zip Zilch Nada.

Why doesn’t everybody do it? There’s one big obstacle. In order to put a book into KDP Select program, you have to give Amazon exclusive rights to sell that ebook. No B&N. No Smashwords. No Kobo. Not even sales from your own site.

OK, so back to Catherine. In the week before its freebie days, When I Found You was selling “in the tens” per month. After it zoomed to #1 on its free days, it continued to sell thousands.

Within a week, Catherine had earned enough on that book alone to buy a car. (A very nice car. A Lexus.  I got to ride in it yesterday.)

Then let’s look at Ms. Hochschild, with her coveted NYT real estate.  On a trad. pub royalty of 17% or so on 82 units, Ms. Hochschild could barely buy a set of Hot Wheels. (Not to criticize her book. It looks brilliant.)

So e-age marketing wins over the New York Times Book Review cover. (Aside from having something suitable for framing for your Mom.)

But: it’s important to note that Catherine couldn’t have achieved her success with a giveaway alone. An author can offer any number of free books, but if nobody knows they exist, nobody will download them.

That’s why your social media presence is so important. By the time you have a book to sell/give away, you need to have a network in place that can spread the word to thousands.

When Catherine’s second self-pubbed book, Don’t Let Me Go went free last weekend, Catherine tweeted it to her 1150 followers. Since I’m one of them, I retweeted to my 3200 followers. Two followers even thanked me—and because most people don’t thank for tweets—I assume many more downloaded it. I also assume they went on to broadcast the news to all their Tweeple.

This is why Twitter is probably your most important marketing tool. But you have to get that network established long before your book comes out. One of the best ways to do that is to tweet links to things that your readers might be interested in. Write sci-fi? Tweet links to trailers of new sci-fi films, sci-fi bloggers, etc. Write cookbooks? Tweet links to great recipes--not all your own. :-) Write women’s fiction? Tweet everything Jennifer Weiner says about valuing the genre. 

The point is to have people in place who have a habit on clicking on your links for good content. Not just your own stuff.

Catherine also did a Facebook promotion coordinated by an outfit called Shindig: a two-hour chat that fans could attend for free. It was a rousing success—and Don’t Let Me Go shot to #1 in the whole Kindle Store and stayed there for three days. It’s now selling better than any of her other books.

This is why you need a social media presence.  Yes, even if you do get that NYT review.

I’m aware that people in the know will say the freebie days on Amazon are not working as well as they used to—and may soon not work at all. The Amazon algorithms changed again recently, and the freebie bounce in real sales isn’t as high as it used to be. There’s also the serious drawback of the exclusivity demanded by Amazon to enroll in the KDP Select program that allows the free days.

But no matter what new promo comes up next, chances are pretty certain you’ll only be able to utilize it if you already have a social media platform. Just going on Twitter two weeks before launch and saying “buy my book” (Or worse, hiring somebody to tweet it for you) isn’t going to cut it.

You need to have a network in place. That’s why you want to start now. You don’t necessarily have to Tweet or be on Facebook (Although FB is kind of like the Yellow Pages these days. It’s where people will look for you first, so it’s usually worth it to have at least a “like” page.)

But you can grow your network anywhere: LinkedIn, Goodreads, RedRoom, Pinterest or Tumblr. Or Vlog on You Tube. Find one that works for you and then start making friends.  Don’t spread yourself too thin by going on all of them. Check them out and then linger in places where you find kindred spirits.

Yes. Kindred spirits. People you like. Social media is social. So be sociable. It’s like being at a party. Don’t brag or talk about yourself or beat your chest and bellow. Talk about shared interests.  Like what books you like to read. What music you like. Your obsession with Dr. Who.

So, even if you're a romance writer, don't just talk romance writing. Instead, you might start exchanging Dr. Who lore with a bunch of people on RedRoom, and pretty soon you’ll find a Whovian who also likes romance. Voila—a potential reader. And yes, it’s possible to relate hot romance with Dr. Who. Here’s a great post at Passionate Reads from Marilyn Campbell.

What about your blog? That’s social media, right? If you have a blog is it OK if you’re not on other social media?

Sure. As long as you use that blog to network—going to other blogs and commenting and making friends. Just sitting there in your lair writing about your book and attracting three hits a month isn’t going to help sell your book. For info on how to start an author blog, see my blogpost on How Not to Blog, or read my How to Blog series in the book I’ve written with Catherine, HOW TO BE A WRITER IN THE E-AGE.

Reminder: I strongly urge new and unpublished writers NOT to blog their WIP or post excerpts from an unpublished piece! That’s giving away your first rights and will limit your book’s publishability. It’s OK to blog about writing some of the time when you’re starting out--that’s a way to make friends with other writers and people in the industry. I know a number of authors who found their agents or publishers from recommendations from other writers they met through their blogs.

And I think I should mention this in every post, because about 90% of unpublished writers do this. Don’t forget to post an “about me” page that contains your CONTACT INFORMATION. Without a bio your blog is useless. For help on writing your author bio, read my post on Write Your Author Bio Now.

But blog about other things besides writing. Interview published authors. Review books or movies in your genre. Or network with other Whovians and blog about why the tenth Doctor is by far the best. (OK, I have a fondness for Eccleston, as well.)

Personally, I think a blog is a huge asset for a writer, because it allows you to have a flexible online home base where people can always find you and communicate. Whether it’s an agent who’s trying to decide whether to request your manuscript, a fellow writer who wants to respond to a comment you left on another blog, or a reader who loved your new book, a blog is useful at any stage of your career.

But the main purpose of whatever form of social media you choose is interaction. You need to communicate with other people. Otherwise, you might as well be sitting in your basement holding a sign. No matter how brilliant and beautiful the sign, it doesn’t do any good if nobody sees it. You’ll be wasting your time--and you'll be stuck in reruns of that fantasy where you land the cover of the NYT Book Review.

Which will probably only sell 82 books.

What about you, Scriveners? Do you have hot fantasies about the NYT Book Review? What form of social media works best for you?

***

Thank you, everybody who downloaded HOW TO BE A WRITER IN THE E-AGE…AND KEEP YOUR E-SANITY (written by Catherine Ryan Hyde and yours truly.) Our free days were a rousing success. We immediately went to #1 in writing skills books in the Kindle store in both the US and the UK and stayed there for all three of our freebie days. We beat out Mark Coker's free book, the new conversation between Joe Konrath and Barry Eisler, and Noah Lukeman's new book on agents. All authors I really respect. Pretty amazing.  


But it's still a good deal. It's only $2.99 for another month or so. You can buy it at Amazon in the US, or in the UK. 

Remember, if you don’t have a Kindle, you can download a FREE app for your computer, phone or tablet RIGHT THERE ON THE AMAZON BUY PAGE. And if you have a NOOK here’s how to download an app so you can get free Kindle books to download to your NOOK. 


And remember, this ebook comes with free updates every six months!

And for you die-hard treeware lovers, the paper book is coming! A little slower than we hoped, but it is in the proofing process. 


Tor those of you who signed up early for our mailing list, we promised we would award a copy of a signed first edition of Catherine Ryan Hyde's iconic novel PAY IT FORWARD to one lucky winner today. So the winner, chosen by the random number generator at random.org is CORA RAMOS!!! Congratulations, Cora!


And further congrats to longtime follower of this blog, children's author Lorie Brallier, who also attended the seminar yesterday--and today was offered representation by the Karen Grenick Literary Agency! Congrats, Lorie! 

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John Green: A Social Media Marketing Success Story

This blog got a mention from Nathan Bransford in his “This Week in Books” post on Friday. Of course I’m basking in his überblogger glow. Thanks Nathan! 

He also pointed out a blogpost I’d missed from Smashwords CEO Mark Coker, in which Mr. Coker bestows his blessing on agents-turned-epublishers. As I mentioned last week, some agents-turned-epubbers were getting some literary panties in a serious bunch, so I’m glad to have that smoothed out.

But the most interesting thing in Nathan’s Friday post can be found the comments thread (which is often the case in the blogosphere. Comments are where the fun happens. Here, too.)

The commenter who calls herself Sidekick—a teacher from L.A.—posted a link to an amazing article in the Wall Street Journal. It’s about YA writer John Green, who has hit #1 on the Amazon and Barnes and Noble lists—for a book he hasn’t even finished writing.

That’s right. His newest book, The Fault in Our Stars (isn’t that a great title?) is not coming out until May 2012. But his pre-orders have already put him at #1. And his publisher has not done one bit of publicity. Green doesn’t even co-ordinate his efforts with their marketing department.

“I don’t take direction from Penguin,” he says in the WSJ.

He’s done this all by himself. Well, with the help of his brother Hank.

I’m going to take this as good news to counteract what we’re hearing about the scores of established, even bestselling authors who are being dropped by their publishers and told to toddle off and find careers as aluminum salvagers or Walmart greeters. Their agents and editors can’t do a thing because the almighty marketing departments—and the wildly inaccurate trolls at Bookscan—say their numbers are down.

Yeah. It’s pretty grim. You can read an in-depth, depressing post on that on Kris Rusch’s blog this week.

But now-superstar John Green is an “established” author too. He gets rave reviews in the New York Times and other high-toned journals and his books even have a whiff of the “literary” about them. (“The fault is…in our stars” is from Hamlet, after all.)

Green has been a steady midlist author with Dutton Children’s Books (Penguin) since 2006 (and they’re still charging $8.99 and $9.99 for his Kindle books, so he doesn’t have the “bargain” chip to play like last week’s book marketing superstar, John Locke.)

Green’s recent Will Grayson, Will Grayson, co-authored with David Levithan, got some very nice reviews when it came out in April of 2010. But the hardcover is already remaindered, and the 2011 paperback has the dreaded “only 1 left-order soon” thing on its Amazon buy page.  

But his unwritten book is #1.

And how did this miracle happen?

Social Media.

The guy has over a million followers on Twitter, and 26 thousand on Tumblr.

Plus he and his musician brother Hank have their own YouTube channel—established for their Vlogbrothers videolog—and together they founded the online community, nerdfighters.com. They’re also about to launch VidCon, a conference for vloggers later this month in Los Angeles. (Sorry, it’s already sold out.)

Plus they have their own charity, Project for Awesome.

Green admits to using Facebook, but not that much. (See, I told you it has peaked.) 

This is what he did: last Tuesday, he posted the title of the new book on Twitter, Tumblr and his community forum. An hour later, he tweeted that he’d personally sign all pre-orders. Then he went on YouTube and read a section of the book. He also mentioned it didn’t have a cover design yet.

Within hours, fans began to make and post hundreds of potential covers. They also buzzed about the pre-ordering on Twitter.

And by 9 P.M. that evening, the cover-less, half-written book hit #1 on Amazon (and on Barnes and Noble an hour later.) Mr. Green hadn’t spent a penny on contests or gimmicks, or greased the palm of a single CEO of a bookstore conglomerate.

Does this mean we should all do the same thing? Start Tweeting and Tumblring promises for signings, and go read our half-written masterpieces on YouTube? Should we form online nerd herds, launch a vlog conference in, say, Fresno, and start a charity called Project for Not-Too-Sucky?

There are no doubt marketers who are making plans to do just that as we speak.

But it won’t work. Most marketers can only think in copy-cat terms (If one zombie mashup book was a success, let’s eliminate all other forms of literature and flood the world with zombielit! When it fails, we’ll blame the authors and nobody who writes about zombies will ever work again!!)

Also, marketers don’t get social media. They think it means they can annoy people into buying stuff.

The reason John Green has had so much success is that on the Internet, he follows his bliss—and doesn’t “take direction” from a marketing department. In their vlogs, he and his brother are perfectly and totally themselves: goofy, raunchy, brilliant young men who really care about the world they live in.

Also, the Greens interact with their Tweeple and hold interactive discussions in the forums and vlogs. They treat fans as individuals.

John knows how to relate to his YA audience: his approach is not one-size-fits-all. (I guarantee it wouldn’t work for Boomers, romance readers, or the inspirational market.)

What’s important is that he’s never selling. He’s having fun.

Copying him won’t make you a success any more than copying Lady Gaga’s outfits will make you a singing superstar.

But what we can learn from the John Green phenomenon is that great reviews in the New York Times do not sell books any more.

Social Media sells books.

Interacting with other people and being friendly sells books.

Being real sells books.

Being funny sells books.

Being creative sells books.

And whatever those marketing people tell you…is probably wrong.

Author Shelly Thacker had a great blogpost on Friday about what we can learn from John Green and she gives some great tips for social networking success. 

What about you, fellow scriveners? Are you finding new ways to reach out and be friendly on the Internet? Are you still having fantasies about that rave review in the NYT? (Yeah, me too.) Wish you could go to VidCon?

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